Our Leadership

Corporate Executives

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Mary Zappone
CEO, BRACE Industrial Group

Mary Zappone

CEO, BRACE Industrial Group

Zappone’s skill at transforming processes to drive revenue growth while creating environments that foster breakthroughs from multi-level teams have made her a respected leader throughout her 25+ year career.  A top-tier strategist, she has forged an impressive record of success in areas ranging from merger integration, maintenance and reliability, and commercial negotiations to cost reduction initiatives, new product development and performance management systems.

Immediately prior to joining BRACE, Zappone served as President & CEO of Service Champ, the leading specialty distributor of automotive aftermarket maintenance parts. Previously, she served as President & CEO of RecoverCare, a medical products and solutions company.  Additionally, Zappone worked at Exxon’s Baytown Refinery, where she led quality maintenance and reliability efforts, and at General Electric’s plastics division, where she implemented global reliability and cost metrics, benchmarking, and best practice sharing across 30 plastics plants in multiple geographies. Mary also has held high-influence positions with business giants such as Alcoa, Tyco, and McKinsey & Company.

Zappone holds an MBA from Columbia Business School and a bachelor’s degree in Chemical Engineering from Johns Hopkins University.

With a passion for mentoring colleagues, Zappone has been very active in organizations that encourage women and girls to pursue careers in math and science and has volunteered and spoken frequently on this topic. She serves on the boards of Blucora (NASDAQ: BCOR) and Johns Hopkins University’s Department of Chemical and Biomolecular Engineering.

Zappone resides in Houston, Texas.  A competitive gymnast in high school and varsity diver in college, her leisure pursuits include doing yoga with her husband and three daughters.

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Peter Haanschoten
Chief Financial Officer - BRACE Industrial Group

Peter Haanschoten

Chief Financial Officer - BRACE Industrial Group

With 25 years of global experience in finance and strategy positions in several industries ranging from consumer goods to metals and mining, Peter joins Brace from John Hardy Global Holdings where he held the position of Chief Financial Officer. Prior to joining John Hardy, Peter served as SVP Division CFO for Patheon, a Pharma and Biotech company based in Boston. Peter’s prior experiences include CFO and other senior Finance and Strategy positions at Avon, Alcoa, McKinsey, Philip Morris, Dow Chemical and Citibank.

Haanschoten holds an MBA from the University of Pennsylvania’s Wharton School of Business where he majored in finance and strategic management. He earned his bachelor’s degree in business administration in his native Colombia.

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Mark Talley
Executive Vice President, BRACE Industrial Group

Mark Talley

Executive Vice President, BRACE Industrial Group

Mark Talley, Executive Vice President, Brace Industrial Group.  Mark is responsible for leading the organization’s focus on asset management, bid review, heat tracing, and coordination of growth initiatives across regions.  Mark brings extensive knowledge and experience as the subject matter expert on scaffolding and more than forty years of experience within the Scaffold and Mechanical Industry.  Talley has performed scaffolding projects throughout the globe including North America, South America, The Caribbean and Africa.  Over his career Mark has served in multiple roles from Vice President to Director with companies such as Peterson Enterprises, Inc., STARCON International, Inc., XSERV, Inc., Vemon L. Goedecke Co and BRAND Scaffold Services. Talley is responsible for the Specialty Services Group within Brace which includes Refractory, Heat Tracing and 3D Computer modeling.

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Todd Rouw
Executive Vice President, BRACE Industrial Group

Todd Rouw

Executive Vice President, BRACE Industrial Group

Todd Rouw, Executive Vice President, Brace Industrial Group. Todd is responsible for leading and advising the organization’s focus on insulation and coatings, and his depth of knowledge in the insulation and siding areas will allow us to continue to grow two critical service lines. Todd joined the company in 1986. Throughout his tenure Rouw has developed a strong foundation for the Corporation within the Industrial Services business. Rouw has made significant contributions to the overall success of the organization from developing and implementing the company’s Foreman Training Program, the GAAP and Regional Manager operational structure as well as developing current estimating practices. Beyond Rouw’s education at Iowa State University, he has completed multiple training programs at the Scaffold Institute of Americas, MIKE 2010 trained and holds the accreditation of NIULPE 3E Plus Certified Energy Appraiser and 30 Hr. OSHA.

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Mark Gottlich
Vice President of Health, Safety and Environmental

Mark Gottlich

Vice President of Health, Safety and Environmental

Mark Gottlich, Vice President of Health, Safety and Environmental for BRACE Industrial group has over 25 years with the BRACE group of companies. During Mark’s final year at the University of Texas he began his career in the commercial and industrial services sector working for BASIC Industries’ sister company Corpus Christi Gaskets. Mark has a track record of positively impacting a company’s safety culture and is actively developing a culture where employee safety is critical to high performance and the presence of an accident free work environment. Mark is also responsible for Implementing and assuring compliance with world class HSE processes which utilize industry leading best practices. Throughout his tenure within the industry Mark led BASIC Industries to VPP Star Mobile Workforce in 2011, the first specialty contractor to achieve this designation in the United States. Mark serves as a TapRoot® Facilitator, Special Government Employee (SGE) for OSHA VPP, Board member of the Contractor Safety Council of the Coastal Bend, and a member of the VPPPA Congressional Outreach team. He is also certified in OSHA 500 and Purdue-Calumet 40 hr. Scaffold erection and safety.

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Rodney Vinegar
Chief Human Resources Officer

Rodney Vinegar

Chief Human Resources Officer

Rodney brings an extensive breadth of human resource and management experience to Brace Industrial Group. During his 21-year professional career, Rodney has been responsible for recruitment, training, professional development, diversity strategies, benefit changes, mergers & acquisitions, compliance including ACA and ADA, change management, HR leadership, HR operational change and labor relations within global companies including UBS Investment Bank, Colgate-Palmolive, Sanofi-Aventis, PepsiCo, Inc. and Ashland Chemical.

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Bobby Gould
Vice President, Sales & Marketing

Bobby Gould

Vice President, Sales & Marketing

Bobby brings two decades of business development, sales, marketing and management experience from a diverse career in EPC/construction, fabrication and specialty services to the Midstream and Downstream markets. His extensive background in the industrial construction and services sector provides strategic guidance and leadership to Brace’s nationwide business development organization.